“It’s an obvious next step for hotels to start taking bookings and payments within the virtual world and events organisers to sell merchandise. The lines between the virtual and physical worlds are going to continue to blur.”
This blurring means what seems incredibly futuristic now, will become commonplace tomorrow without anyone really noticing it happening.
When augmented reality was first talked about, it was difficult to imagine it being a part of everyday life. But now it’s been so readily adopted people often don’t think of it as augmented reality, just reality.
Think giving your dad funny eyebrows on social media or using your phone camera and a website to see what you look like with a pair of spectacles before buying.
Data-over-sound
Kelly also likes to look much further into the future, and here you can find technology making magic happen.
Ultrasonic data-over-sound uses frequencies people can’t hear allowing devices to talk to each other, in a similar way to Bluetooth but with a much greater and specific range.
Kelly said: “An example use of this data-over-sound would be a ticket on a smartphone app. The app emits a sound to alert the venue that you’re there and allow entry without the need to rummage around looking for a ticket or even queuing.
“It can even trigger a welcome message personalised to the visitor. Once at your seat it can sort orders for drinks or allow for notifications sent to certain ticketholders at the event.
“We’re not quite there yet with payments and ultrasonic but there’s definitely plenty we don’t yet know about which it’ll be able to do.”
So you might think the story of payments starts and ends with the tap of a card or a wave of a watch but there’s plenty more to come. And our experts at Elavon stay across the technology, keeping us ahead of this ever-evolving industry.